By San Sebastian has been a fixture on Coogee Beach since 2006, the same family run shop in the same spot for almost two decades, stocking everything from fashion and footwear to gifts, candles, and kids' essentials. The challenge was to build a rebrand as personal as the store itself, one rooted in Coogee rather than a stock coastal aesthetic. The result is an identity grounded in place, a palm crest that nods to the local landscape, a soft sun bleached palette, and packaging that feels like a small piece of the coast, designed to make a regular customer feel like part of something that has belonged to their beach all along.
Creative Direction | rebranding
bysansebastian.com.au
Creative Direction | rebranding
bysansebastian.com.au
