SADE is a Dubai-born skincare and beauty brand built on the idea of "skinimalism," multifunctional formulas that move with you through desert heat, airplane cabins and cold city streets, designed for skin that rarely stays in one climate for long. The challenge was to build a brand identity, packaging and art direction that felt as pared back as the products themselves, while still standing out on a crowded shelf and flexing across a growing range of skincare, lip and brow essentials. The result is a clean, adaptable visual language: soft neutrals, restrained typography and a packaging system simple enough to scale across every product, yet distinctive enough to hold its own as one cohesive family.
Creative Direction | branding | packaging | photography direction
sadeskin.co | @sadeskin.co
Creative Direction | branding | packaging | photography direction
sadeskin.co | @sadeskin.co
A Note from the Founder
"I loved working with Sofia on my skincare brand's identity and brand book, we had a very comprehensive project you usually accomplish with agencies. She really got the vibe from the very beginning and brought it to life with such clean, thoughtful design. Super reliable, always on time, and very easy to work with — she took feedback so well and made the process feel smooth and collaborative. er taste, attention to detail, and ability to capture the essence of the brand truly impressed me. I’m genuinely so happy with the result and will definitely be working with her again for the next phases of the brand!"
- Ece
"I loved working with Sofia on my skincare brand's identity and brand book, we had a very comprehensive project you usually accomplish with agencies. She really got the vibe from the very beginning and brought it to life with such clean, thoughtful design. Super reliable, always on time, and very easy to work with — she took feedback so well and made the process feel smooth and collaborative. er taste, attention to detail, and ability to capture the essence of the brand truly impressed me. I’m genuinely so happy with the result and will definitely be working with her again for the next phases of the brand!"
- Ece
