Matter & Co is a material curation studio sourcing sustainable hardwood flooring, eco surfaces, and designer rugs for architects, developers, and hospitality projects across Canada. As the business grew, its identity no longer reflected the expertise, craftsmanship, and environmental values driving the brand forward. Matter & Co came to me for a full rebrand spanning identity, packaging, and website, with the goal of building a brand world rooted in sustainability without losing the warmth and tactility of natural materials. I developed a concept inspired by raw material and grain, translating it into a refined visual identity, an earthy color palette, and a logo mark that nods to construction and craft. The identity carried through to packaging for the sample collection and a full website design, giving Matter & Co a cohesive presence that reflects its expertise, its standards, and its place in the design industry it serves.
Creative Direction | rebranding | packaging | Website design
matterandco.ca
Creative Direction | rebranding | packaging | Website design
matterandco.ca
